Angel Reese’s Brand Faces Turbulence Amid Caitlin Clark’s Meteoric Rise

Angel Reese’s brand hit a major snag following a revealing TMZ interview where Ice Cube confirmed that his $5 million BIG3 offer was meant solely for Caitlin Clark—not Reese. The clarification, though initially misunderstood, cast a long shadow over Reese’s perceived market value and ignited a quiet but visible shift in her endorsement prospects.

Insiders report that brands began pulling out—some canceling deals entirely. Campaigns once tailored for Reese were shelved, and once-steady communication from sponsors slowed to a crawl. In the world of sports marketing, metrics matter. And as Caitlin Clark’s star power exploded—packing arenas, breaking TV records, and leading jersey sales—Reese’s brand momentum appeared to wane.

Making matters worse, Reese’s missed games and “questionable” status due to recurring back injuries sparked speculation. Was she truly injured, or avoiding the comparisons that have dominated the conversation?

A lingering criticism is her repeated references to Clark in interviews. Once seen as a fiery rivalry, it now risks overshadowing Reese’s own identity. The “anti-Clark” branding no longer resonates as Clark’s professional success outpaces that narrative.

Still, Reese isn’t out of the game. She has the talent and charisma to rebrand—but it’ll take focus, independence from Clark comparisons, and letting her game do the talking. In the WNBA’s results-driven ecosystem, the time to pivot is now.