Caitlin Clark’s Impact on the WNBA: A Golden Opportunity or a League Divided?

The WNBA is in the midst of an unprecedented boom. Ticket sales, merchandise, and media attention have skyrocketed—largely due to the arrival of rookie sensation Caitlin Clark. Yet, this moment of triumph is shadowed by growing tension within the league.

Veteran players like Kelsey Plum have subtly criticized Clark, despite the fact that her presence has elevated the WNBA’s visibility and finances. Sports commentator Colin Cowherd didn’t hold back, accusing players of jealousy and comparing the situation to a band resenting its new, wildly popular lead singer.

The numbers don’t lie: merchandise sales are up 500%, attendance has surged 40%, and teams now enjoy charter flights. Yet, Clark was ranked just 9th by her fellow players in All-Star voting—despite being the league’s biggest draw. Cowherd called it “pettiness,” arguing the WNBA should rally around its star, not isolate her.

Much like Michael Jordan’s early NBA years, Clark faces tough fouls, sharp elbows, and locker-room politics. But some, like teammates Aliyah Boston and Sophie Cunningham, are embracing the change. The message is clear: unite behind Clark, or risk being left behind.