Michael Jordan Surprises Caitlin Clark with $52M Nike Deal
Caitlin Clark, the Iowa Hawkeyes’ star and record-breaking scorer, has skyrocketed to fame, captivating basketball fans nationwide with her sharpshooting and court vision. By the time she entered the 2024 WNBA draft, Clark had shattered NCAA scoring records and was picked first overall by the Indiana Fever.
Nike’s Landmark Endorsement
In a fierce bidding war against Under Armour and Adidas, Nike secured Clark with an unprecedented eight-year, $28 million deal, including a signature shoe—one of the largest in women’s basketball history. Although unlike Michael Jordan’s legendary deal, Clark’s contract excludes royalties, Nike’s confidence in her is clear.
A New Era for Women’s Sports
Sonny Vaccaro, who helped sign Jordan, praised Clark but criticized Nike for not granting her royalties or equity, calling it a missed opportunity. Still, Clark’s deal signals a major shift in female athlete endorsements, inspiring the next generation. As one advocate said, “This is more than footwear—it’s a symbol of progress.”
Clark is not just following Jordan’s legacy—she’s forging a new path for women’s basketball.
