LeBron James slams NBA media: “We all have a different story — But who’s telling it?”

LeBron James Slams NBA Media: “No Truth, No Accountability”

LeBron James isn’t talking playoffs or rosters this time — he’s calling out the way basketball is being covered.

On his Mind the Game podcast with Steve Nash, James blasted sports media for “lazy narratives, shallow debates, and a lack of soul” in storytelling.

“We all have a story,” LeBron said. “There are a lot of stories on the OKC roster and the Pacers roster… but who’s really doing the homework to tell them?”

With the NBA Finals featuring the Indiana Pacers and Oklahoma City Thunder, James questioned why media ignores underdog journeys and rising stars in favor of recycled hot takes.

He also ripped the culture of fast, unverified narratives:

“It’s just: what can I say without truth or knowledge? There’s no accountability behind it.”

His critique comes as Finals ratings slump. Game 2 drew just 8.76 million viewers — the second-lowest since 2007. LeBron didn’t cite numbers, but hinted fans aren’t connecting because coverage has lost authenticity.

His challenge? Get back to real stories. Celebrate the game’s depth, not just its biggest names. For LeBron, basketball isn’t gossip — it’s people, purpose, and truth.

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