Brittney Griner Sparks Backlash with Bold Boycott of American Eagle

WNBA superstar Brittney Griner has set social media ablaze after announcing a boycott of American Eagle’s latest denim campaign starring actress Sydney Sweeney. Known for her outspoken advocacy, Griner didn’t mince words in her viral post:

“I refuse to wear something that represents ignorance masquerading as creativity.”

Her statement hit just as the campaign, praised for its nostalgic Americana aesthetic, was gaining traction. But Griner wasn’t impressed. Instead, she warned of its unsettling connection to the “dark history of eugenics,” claiming the ads reinforced harmful beauty ideals tied to exclusion and selective standards.

The move shocked Hollywood, where conversations around diversity and representation are often polarizing. While some praised the brand’s youthful vibe, others began echoing Griner’s concern, calling for more accountability in fashion marketing.

Sydney Sweeney, fresh off her rising fame from Euphoria, became the face of the campaign, which American Eagle defended, reaffirming its commitment to inclusivity. The brand emphasized that it welcomes both praise and criticism from public voices.

Still, Griner’s boycott has amplified discussions about the subtle ways advertising can echo troubling historical narratives. Her stance reminds fans and critics alike that celebrity voices hold the power to challenge industries to evolve.

The question now: Will American Eagle shift its message, or double down on its vision?