Jerry West, a basketball legend who passed away at the age of 86, left behind a legacy deeply intertwined with the NBA’s history and identity. Known affectionately as “the logo,” West’s iconic silhouette has symbolized the NBA since its introduction in 1969, though he expressed discomfort with the recognition. Despite his unease, West’s impact on the league was profound, both as a player and an executive.

Throughout his career, Jerry West was not only a prolific scorer, averaging 27 points per game, but also a successful executive who secured eight championships with the Los Angeles Lakers and Golden State Warriors. His influence extended beyond the court, shaping the NBA’s early marketing efforts during a pivotal era of growth for the league.

Damn…. we lost the Logo. Rest in Peace Jerry West pic.twitter.com/coFFQXVKPF

— Jay Slim🇬🇭 (@KJaySlim) June 12, 2024

In a candid admission during a 2017 interview on ESPN’s “The Jump,” West revealed his wish that his association with the NBA logo had never become public knowledge. He remarked, “I played in a time when they first started to try to market the league,” highlighting his discomfort with personal recognition.

In his later years, Jerry West expressed a hope that NBA Commissioner Adam Silver would consider updating the logo, a wish that remains unfulfilled amidst the league’s established branding. With his passing, there may be renewed discussions about honoring West’s legacy with a redesigned logo, reflecting his enduring impact on basketball and the NBA community.

On July 11, 1996, Jerry West traded Vlade Divac for Kobe Bryant.

On July 18, 1996, Jerry West signed Shaq as a free agent.

Perhaps the greatest week any sports executive has ever had.

— Paul Hembekides (Hembo) (@PaulHembo) June 12, 2024